Helping digital service providers book clients without becoming "influencers"
by Morrie
Hey! I'm Morrie!
So Glad You're Here :)
If you're a coach, consultant, VA, designer, or any other service provider who feels exhausted by social media but knows you need content to get clients, you're in the right place.
This blog exists because the people who dedicate their careers to helping others shouldn't have to compromise their values or burn out just to attract clients.
Building a digital service-based business is hard enough without adding the pressure of becoming a content creator on top of it.
My goal is to make content creation feel like a natural extension of the work you already do, not a completely separate skill you have to master.
Why I started this blog...
I spent 7 years doing content marketing for software companies in tech, and honestly? I hated it.
I got into content marketing because I believed it was about providing genuine value to people. But the tech industry barely cares about their employees, let alone their buyers. Everything felt transactional, soulless, focused on metrics that meant nothing to real humans with real problems.
I was burnt out creating content for companies that saw people as conversion numbers.
So I decided to flip the script entirely.
Instead of helping companies sell to people, I wanted to help people whose entire job is helping other people.
Digital service providers - coaches, consultants, VAs, designers - these are people who chose careers centered on solving problems and improving lives. But they're stuck trying to market themselves using strategies designed for companies that don't share those values.
I realized digital service providers deserved content strategies that actually aligned with why they got into business in the first place: to help people.
What you'll find here...
This blog is your complete resource for marketing your service business without losing your sanity or compromising your values.
Client Clarity Guides: Step-by-step methods for getting specific about who you serve and what problems you solve for them.
Content Strategy That Converts: Frameworks for creating content that demonstrates your expertise and moves prospects toward hiring you.
Anti-Burnout Marketing: Sustainable approaches to building your business that energize rather than exhaust you.
Positioning and Messaging: How to communicate your value in a way that resonates with your ideal clients.
The Reality Check: Honest conversations about marketing, client acquisition, and building a service-based business in a world that wants you to act like an influencer.
My Content Philosophy
I believe service providers should create content like the experts they are, not like entertainers competing for attention. And the ones who do it successfully work with these policies in mind...